We offer a complete service to all our clients throughout the whole process of bringing a new variety to market from the initial appraisal of a new varieties market suitability and placing for trials under a Test and Talk trial agreement right through to providing a full royalty reporting and collection service. During this process we will also guide and advise you through the PBR, Patent or trademark process.
Genesis was set up in 1990 as a marketing and intellectual property advisory business specialising in horticultural and agricultural plants.
In the 34 years since its inception the company has gone from strength to strength – its variety portfolio now covers over 500 different plant varieties which it protects, markets and licenses on behalf of Breeders on a worldwide basis.
Nigel has recently returned from a very productive trip to IPM Essen with Carl, our EU agent. Together they met with many of our licencing partners and growers to propel sales and secure some excellent new material for the UK market, and to discuss some exciting projects we’re tackling this year! It was great to see several products from Genesis…
Genesis Plant Management Ltd manages the plant variety protection and breeders’ rights on behalf of plant breeders in the UK. Working closely with both the breeders and plant suppliers they had 7 varieties to enter to the HTA New Plant Awards this summer, and of these 7 entries, 5 received awards. Sorbaria Crimson Feather took home the bacon, winning Gold.…
The IPM Essen 2024 exhibition saw the main launch for Coprosma ECLIPSE ‘Aldawn’ outside of the UK. HortWeek have a feature on it this month. Coprosma ECLIPSE ‘Aldawn’ is an eye catching foliage plant with glossy, semi- evergreen leaves. Each leaf has a brown centre with attractive red-pink margins creating year-round interest. Small, white flowers blooming in Summer through to Autumn…
The journey to market for two new miscanthus introductions, RED ZENITH, and SUNLIT SATIN by Brian Robinson. “What do you think?” asked mother pointing at a promising seedling that caught her eye. Is there another question that so encapsulates a test for your horticultural experience to date, as can you recognise a good plant? The unofficial apprenticeship granted in the…
Feel free to give us a call on +44 (0) 1621 874808 or send us a message below.
